July 20, 2021
It has been, without doubt, the strangest of times and times of all sorts of isolation. So we, at New Heavy Sounds and APF Records, decided that a great way to celebrate the opposite of that isolation would be to come together in a big collaborative gesture of celebration. These strange times have also shown what great unity there is within the scenes in which we love to 'do our thing' and we aim to celebrate that with a day of what we love - riffs, heavy stuff, attitude, live music, collaboration, independence, noise, rocking, fun, community and 'the scene'.
A fortuitous online meet up of our two labels revealed that we were mutual admiration societies of what the other was achieving and that, rather than in competition, we would prefer to present a united front on our combined take on new heavy music, to take us out of these grisly times. Our bands concurred and have agreed to present this allied front in both a live and recorded way.
It was a no-brainer for us that we chose London's most important small venue for heavy music, The Black Heart, around which most of the city’s heavy and noise scenes revolve, to host this celebratory event. The success of the venue's saving via its crowdfunding campaign during the Lockdown is testament to its importance.
As well as the eight bands from the labels playing back to back on the day, each attendee will receive a CD sampler of tracks from the labels' current rosters and many releases will be available at a pop-up stall at the venue.
To add to the celebratory, party vibe, She's So Heavy Dj's (including Harriet and Federica Black Moth) will be providing the sounds between the live action.
We could think of no better way to, in effect, relaunch as allies.
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Unearthly Allies. 9th October. 2pm til 11pm. The Black Heart, Camden. Featuring performances by APF’s Beggar, Battalions, Indica Blues and Wasted Death plus New Heavy Sounds’ Grave Lines, Sky Valley Mistress, Limb and Cold in Berlin.
Facebook event page: https://www.facebook.com/events/854690425461476/
Black Heart event page and tickets: https://www.ourblackheart.com/events/2021/10/9/nhs-apf-records-unearthly-allies-alldayer